Bringing clarity to search, discovery, and the systems people depend on.
For the past decade I've been drawn to the hardest design problems — the ones with real stakes, real constraints, and real people depending on me getting it right. At Microsoft I worked on search and pre-GenAI ethics at 80M+ DAU scale. At One Study Team I designed clinical trial systems used in Stage 4 cancer trials changing the lives of thousands of patients. Different domains, same conviction: complexity is no excuse for a confusing experience.
Enter Portfolio
Past work:
Intrinsic Search
A systems-level redesign that convinced four business verticals to change direction.
Microsoft AI · Design Lead
Intrinsic Search · Microsoft AI
Bing wasn't a search engine. It was dozens of teams competing for the same page.
80M DAU
affected globally
4 verticals
aligned
3 patterns
established
PI Oversight
Doctors weren't logging in. We designed around the reason why.
One Study Team · Senior Design Lead
PI Oversight · One Study Team
PIs are the most burdened contributors to clinical trials. And tools were never built for them.
98% increase
response rate
86% increase
task completion
80% drop
in late responses
Edge Shopping
From two features to
fifteen — and $900M saved by shoppers in the process.
Microsoft AI · Design Lead
Edge Shopping · Microsoft AI
The MVP was helpful. But it was unpredictable, uncontrollable, and wouldn't scale
$900M
saved by shoppers
1
8 feature teams
supported
72% DAU
growth